A woman with short curly hair is laughing and touching her face while looking at her phone, wearing a dark blazer and large hoop earrings, with a black background.
A large red stylized speech bubble with the text  "IT'S NOT JUST A JOB. IT'S AN ADVENTURE."

Lola Pæx is a creative studio merging photography, videography, branding, and digital art – inspired by the honest, imperfect ways we move through the world as humans.

Born from a belief that creativity isn’t about perfection, but about energy, authenticity, and courage.
In a world where competition, self-criticism, and performance often overshadow the artistic process, Lola Pæx offers an alternative — a space where we see each other as humans first.

Creativity doesn’t just happen in isolation — it grows in community, where we inspire, challenge, and lift each other up.

Through visual storytelling in photo, video, and design, I don’t just create images — I create spaces to feel, reflect, and express freely. Because it’s not the world around us that defines how creativity should feel — it’s us who get to create the space we need.

FOUNDER & VISUaL ARTIST

ANNE SOFIE PATHUEL

annesofie@lolapaex.com

Lola Pæx is a one-woman creative studio run by me – Anne Sofie.

Young woman with platinum blonde hair squatting, wearing a light blue sweater and black pointed shoes, posed against a plain white background.

I’m a visual artist, videographer, photographer, and brand director – crafting honest and atmospheric stories through photo, video, and visual identity.

Latest Project

KALASET X GRØN KONCERT,
now available on both respective platforms

Client List

PIL

VIDEOGRAF

KALASET X GRØN KONCERT

CAMPAGNE DIRECTION

VALGTEMIG

PHOTOGRAF & ART DIRECTION

ALICE AI

VIDEOGRAF, PHOTOGRAF & ART DIRECTION

PRISMA

VIDEOGRAF